Irina Bond founded Purifyne in 2009. The company has been built upon the firm foundations of both Irina and her team’s specialist knowledge and extensive research in to nutrition and biomedicine, having studied at institutions such as the London College of Naturopathic Medicine.
Irina continues her family’s passion for and expertise in naturopathic medicine. Part of the reason her family were so interested in holistic health remedies was because they lived in the Belarusian town of Hoiniki, where she was born, just 50km from Chernobyl, Ukraine, and one of the three towns in Belarus most affected by the Chernobyl nuclear disaster. Irina also took an early interest in alternative health remedies to help deal with digestive problems she suffered as a teenager.
In the early 1990s Irina had the opportunity to move to Poland to study, she worked there for six years before moving to the United Kingdom in 1998. After obtaining a degree in Business Studies, she moved into the corporate world and worked in investment banking.
During this time, she continued to research and further develop her strong interest in natural health remedies, partly to help her overcome her own digestive disorders. After experiencing the benefits of a seven-day juice cleanse programme several years ago she had never felt better, with unbounded energy, enhanced mental clarity and, above all, the elimination of any digestive problems.
Based on her own personal experience and considerable further research into the power of raw juices, she decided to establish Purifyne to provide the finest, organic, cold-pressed and nutritionally rich fruit and vegetable juices.
Since its foundation just over four years ago, the company has enjoyed exceptional growth and is now available throughout the UK and has even begun to export internationally.
Irina firmly believes that juice cleanse plans are essential for a sustained and healthy lifestyle. She combines regular exercise and a healthy, balanced diet with the infinite power of positive thinking in her daily life; a philosophy she shares with her friends and clients. She has been a keen Ashtanga Yoga follower and practitioner for the past twelve years, as well as a passionate classical ballet dancer.